Radiohead is releasing a new album. And, folks may download it for whatever they wish to pay. The band is letting consumers set their own price.
This sort of idea is right up Freakonomics author Steven Levitt's alley. He blogged about it today.
What does this mean for music? If one of the biggest bands in the world is giving away their music (or, more accurately, just setting out the e-tip jar), what does that mean for record companies, iTunes, etc.? If people can get Radiohead for free or for their own price, will this be an even greater incentive to not pay for "lesser" music?
Riveting stuff. Brandon/Justin/Derek(s), I expect you will have excellent insight/thoughts here. No pressure.