Joel Stein of the LA Times has written a wonderfully funny piece on kiddie cereals.
"While I appreciated the honesty of Sugar Pops (bran, wheat, rice, corn -- who cares? It's got sugar in the name!), it seemed too desperate and bland. The Froot Loops mascot baffles me to this day. It seems like an ad campaign created by a wine snob: '"You see, guys, this toucan with an enormous nose, kind of a supertaster bird, is going to fly around pointing out notes of strawberry, lemon and dark cherries in the cereal. Kids will love it!"'
"Seeing Past the Sugarcoating"